Inheriting a complex suite of streamer tools like Sidekick (formerly Clippy.tv) was both exciting and challenging. Usability issues and a disconnect with user needs held it back from its full potential.
As Lead Product Designer, I dove deep, from the landing page to the core experience. Recognizing the inherent issues, my "product trio" – myself, the Product Owner, and the Engineering Lead – rolled up our sleeves and began the transformation journey. Ditching assumptions, diving deep: Streamer voices fueled Sidekick's redesign. Dedicated Discord channels and user interviews became our immersion tools, letting us truly understand streamer challenges and desires.
This deep dive fueled every design decision, ensuring Sidekick became a platform built for, by, and with the streamer community. Sure, functionality matters, but for Sidekick, we knew it wasn't enough. We embraced "simplification" as our mantra, streamlining each widget by reducing steps and crafting an intuitive workflow. But accessibility didn't stop there.