Time was of the essence. Key metrics like bounce rate, time on site, and monthly visitors demanded swift action. Leveraging our established design system and tailoring it to esports.gg's brand identity fueled a rapid-fire redesign process. Instead of traditional low-fidelity wireframes, I jumped straight to user surveys and high-fidelity mockups, prioritizing speed. This allowed for early feedback on crucial areas like the homepage and article experience before diving into development. Quick iterations based on user engagement helped refine the design, leading to the final experience you see today. While some traditional steps were streamlined, the urgency and tight timeline necessitated a more agile approach.