I'm Zach Blevins, a Product Designer with 15 years of experience steering creative strategy and end-to-end execution. I partner directly with founders to translate strategic business initiatives into highly scalable product frameworks. My career spans startups, design agencies, and enterprise corporations across complex, high-growth sectors like Revenue Recognition (B2B SaaS), Industrial Robotics, E-commerce, Gaming, and Sports Entertainment.

What I do

I bridge the gap between high-level business goals, core engineering, and exceptional user experiences. As a design leader, I specialize in mapping complex problem spaces, running continuous user research, and building the foundational, component-driven infrastructure necessary to scale products across early-stage startups and enterprise platforms generating $2.8 Billion in total revenue.

My work is rooted in measurable impact: as the lead designer for a core social feed feature on a $1B+ consumer platform, I drove a 1.9% increase in platform gross handle and a 56% surge in feature engagement. As a solo design leader in B2B SaaS, I have accelerated early ARR from $1M to $3M and supported securing $33M+ in Series A venture funding. I specialize in translating complex business goals into intuitive, high-converting digital experiences that directly move the bottom line.

UX Design & Research

Usability Testing / Continuous User Research / User Journey Mapping / Information Architecture / UX Strategy

UI & Systems Architecture

Wire-framing / Figma Component Systems / Design Tokens / Interaction Design / Visual Design / Rapid Prototyping

Product Strategy

Founder Collaboration / Product Roadmap & Vision / Business Goal Alignment / Backlog Prioritization

Design Leadership

Creative Direction / Contractor Management / Design Process Optimization / Cross-Functional Alignment

Management & Agile

Mentorship & Coaching / Development Velocity Optimization / Agile Workflows / Cross-Team Collaboration

Brand Strategy

Corporate Identity / Marketing Web Design / Collateral Design / Brand Guidelines

My Process

Every business challenge demands a custom strategy, and the path forward is rarely linear. I combine deep customer empathy with data-backed validation to build tailored frameworks that fit your exact market requirements. No rigid formulas or cookie-cutter templates, just intentional, high-velocity execution.

My Philosophy on AI: I leverage AI as a high-speed engine for exploration, hypothesis testing, and rapid prototyping. However, AI is strictly for testing, not final use. Every foundational component, design system token, and production layout is meticulously hand-crafted by me to ensure structural integrity and flawless precision.

Here is how I bring that methodology to life:

01 Charting the Course

Before designing a single pixel, I align on the core objective. I define the exact problem space, identify target audiences, and establish a clear visual and functional vision. By using AI to quickly synthesize foundational constraints and model early frameworks, I set the team up for strategic success from day one.

02 Deep Dive

I uncover real human insights through continuous user research, interviews, and competitive landscape analysis. I use advanced LLMs like Gemini to analyze qualitative user feedback, extract subtle patterns, and pinpoint market gaps, ensuring the strategy is rooted in genuine human frustration and clear opportunities for unique value.

03 Creative Exploration

This is where I push boundaries and outpace standard patterns. Leveraging tools like Figma Make and Midjourney, I rapidly generate, iterate, and visualize diverse, high-potential concepts. This AI-accelerated brainstorming unlocks fresh visual directions and creative paths forward in a fraction of the time.

04 From Concept to Reality

I take the strongest ideas and rapidly flesh them out into functional user flows and architectures. I build out core components entirely by hand to ensure absolute structural precision, then use AI to duplicate and scale that structural work across alternative layouts. This speed allows me to test variations instantly and isolate the absolute best user paths.

05 Hands-on Validation

Design is an active conversation, not a one-time handoff. I prioritize getting concepts in front of users early to take a pulse on real behavior. AI allows me to spin up highly functional prototypes overnight, letting me execute rapid usability testing, validate critical hypotheses, and iterate based on actual human feedback before committing heavy engineering resources.

06 Engineering the Gap

I collaborate closely with development to ensure complete technical feasibility. By pairing deep design system knowledge with tools like Claude and Cursor, I generate frontend code prototypes to quickly test implementation ideas. While AI handles this rapid prototyping phase, the final production execution relies entirely on deliberate engineering. Speaking the developers' language drastically eliminates friction, accelerating development velocity by up to 25%.

07 Launch & Beyond

Polishing and launching the experience is just the beginning. I actively track live user data, optimize conversion metrics, and scale the design infrastructure. While AI is used strictly for testing and rapid iteration, the final, polished product relies on human precision to keep the platform highly competitive, scalable, and wildly successful.

Programs I use