Product Designer + Design Engineer
I’m Zach Blevins. Fifteen years of turning complicated business problems into products people actually want to use. Strategy, product, brand, and the build itself, usually all at once.
Columbus, Ohio
01 / PrizePicks
2024 / 2025
Daily fantasy had always been played alone. Profiles, a live feed and a one-tap copy flow gave people a reason to come back, and week-over-week retention rose 15%.
View case study02 / DSW Inc.
2015 / 2017
We were a design team of two. I did the visual design on the rebuild and designed the native iOS app, which shipped five months after leadership asked for one.
View case study03 / efuse
2020 / 2023
Sign-in is the only screen every user has to get through, and there were three of them. I redesigned login and account management so one set of credentials worked across every product.
View case study04 / erena
2020 / 2023
I ran the research and rebuilt the information architecture, so the distance between showing up and entering an event got short enough that people actually covered it.
View case study05 / sidekick
2021 / 2023
I led the redesign of the app, working with streamers in Discord to find the fight we could actually win.
View case studyUsability testing / Research that never stops / Journey mapping / Information architecture / Knowing what to fix first
Wireframes / Figma component libraries / Design tokens / Interaction and visual design / Prototyping fast
Design engineer by default / Directing coding agents / Pixel-accurate live prototypes / Figma to front end / Web, iOS, whatever ships
Working with founders / Roadmaps / Tying design to the business / Cutting the backlog down
Creative direction / Managing contractors / Fixing the process / Getting teams pointed the same way
Identity / Marketing sites / Collateral / Brand guidelines
Mentoring / Helping dev ship faster / The parts of agile that actually help / Working across teams
