Product Designer + Design Engineer
Slicing Through Complexity, Crafting Growth.
I’m Zach Blevins. Fifteen years of turning complicated business problems into products people actually want to use. Strategy, product, brand, and the build itself, usually all at once.
Columbus, Ohio
01 / Featured Work
2024 / 2025
Designing the Feed, Profiles, and Tail Flow
+56% tailed lineups, +15% WoW retention
PrizePicks
02 / More Work
2015 / 2023
Consolidating Two Platforms into One App
1.5M app downloads, rated 4.8
DSW Inc.
Replacing Three Logins with One Identity
One login across 800k accounts
eFuse Inc.
Rebuilding the Information Architecture
260+ events, 34M+ live views
erena
Choosing Depth Over Parity in Core Tools
1.1M clips, 8k monthly creators
sidekick
03 / What I Do
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Finding the Real Problem
Usability testing / Research that never stops / Journey mapping / Information architecture / Knowing what to fix first
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Designing the System
Wireframes / Figma component libraries / Design tokens / Interaction and visual design / Prototyping fast
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Building It Live
Design engineer by default / Directing coding agents / Pixel-accurate live prototypes / Figma to front end / Web, iOS, whatever ships
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Deciding What Gets Built
Working with founders / Roadmaps / Tying design to the business / Cutting the backlog down
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Leading the Work
Creative direction / Managing contractors / Fixing the process / Getting teams pointed the same way
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Building the Brand
Identity / Marketing sites / Collateral / Brand guidelines
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Keeping Things Moving
Mentoring / Helping dev ship faster / The parts of agile that actually help / Working across teams