Reimagining the eFuse Login Experience

Reimagining the eFuse Login Experience

Industry

Esports & Gaming

Client

eFuse Inc.

Role

Sr. Product Designer

Focus

UX Design / UI Design / Product / Art Direction

First design hire for eFuse? Challenge accepted! A disjointed login across their platforms frustrated users. Time to streamline and unlock engagement!

Frustrated by juggling logins across eFuse's products? As Lead Product Designer, I championed a seamless Single Sign-On (SSO) solution. No more erena, esports.gg, sidekick woes! One login, centralized data - pure user flow bliss.

First design hire for eFuse? Challenge accepted! A disjointed login across their platforms frustrated users. Time to streamline and unlock engagement!

Frustrated by juggling logins across eFuse's products? As Lead Product Designer, I championed a seamless Single Sign-On (SSO) solution. No more erena, esports.gg, sidekick woes! One login, centralized data - pure user flow bliss.

Forget a traditional team. This SSO project was a volunteer effort, driven by individuals who craved a challenge, amidst their regular workloads.

In a race against time, we traded a traditional, meticulous design process for an agile sprint. We threw together a basic PRD, rapidly sketched user flows in FigJam, and dove straight into high-fidelity screens, bypassing the usual wireframing stage. While this "build-test-refine" approach shaved off precious days, it meant sacrificing the rigor of "validate-iterate-build." Despite the potential for rework, this unorthodox method delivered a functional prototype at breakneck speed, allowing for early user feedback and quick fixes. While acknowledging the time-saving benefits, it's important to recognize the inherent risks and strive for a balanced approach in future projects, prioritizing both efficiency and thoroughness.

Forget a traditional team. This SSO project was a volunteer effort, driven by individuals who craved a challenge, amidst their regular workloads.

In a race against time, we traded a traditional, meticulous design process for an agile sprint. We threw together a basic PRD, rapidly sketched user flows in FigJam, and dove straight into high-fidelity screens, bypassing the usual wireframing stage. While this "build-test-refine" approach shaved off precious days, it meant sacrificing the rigor of "validate-iterate-build." Despite the potential for rework, this unorthodox method delivered a functional prototype at breakneck speed, allowing for early user feedback and quick fixes. While acknowledging the time-saving benefits, it's important to recognize the inherent risks and strive for a balanced approach in future projects, prioritizing both efficiency and thoroughness.

One click unlocks all eFuse products: erena, esports.gg, and sidekick. Updates seamlessly sync across platforms, empowering users with effortless management.

This intuitive experience is praised by users and drives engagement, attracting new ones with its ease. The SSO system isn't just technical; it's an investment in user potential, unlocking the full power of eFuse. With a thriving community of 800k registered users (and still growing!), the SSO system stands as a testament to the power of user-centric design and collaborative teamwork. It transcends mere technical solutions; it's an investment in creating a seamless and engaging experience for every user, unlocking the full potential of the eFuse platform.

Contact

Ready to elevate your brand and captivate your audience?

© Zach Blevins. All Rights Reserved 2024

Contact

Ready to elevate your brand and captivate your audience?

© Zach Blevins. All Rights Reserved 2024

Contact

Ready to elevate your brand and captivate your audience?

© Zach Blevins. All Rights Reserved 2024

Contact

Ready to elevate your brand and captivate your audience?

© Zach Blevins. All Rights Reserved 2024